Quick 7-point primer on the psychology of Facebook.
Habits you must have while using Facebook according to
psychology research
Facebook is everywhere, and will continue to be
everywhere as the film describing its genesis—The Social Network-- check out
the movie it’s about Facebook.
To help you cope, here are 7 research-based tips for
total Facebook domination. If you don't use it, these should at least help you
pepper Facebook-related conversations with compelling observations from the
psychological research.
It doesn't look good to have too many Facebook friends,
or too few.
It has been suggested that humans can maintain
relationships with 150 people and Tong et al. (2008) found Facebooker's social
attractiveness peaked at around this number. Go much above 300 or below 100 and
social attractiveness starts to drop.
A2.
Court attractive friends
Make sure your friends, or the people who post on your
'wall', are good-looking. Walther et al. (2008) found that attractive friends
boosted the perceived attractiveness of participant's profiles.
Keep the uggos away, unlike the offline world, it won't
make you look better in comparison.
A3.
Understand the 7 motivations
If you need to lure more people in as Facebook friends,
it's handy to understand its attraction.
Joinson (2008) found 7 basic motivations for using
Facebook: connecting with old or distant friends, social surveillance (see what
old friends are up to, but without talking to them), looking up people met
offline, virtual people watching, status updating and content.
A4.
Don't let your partner use Facebook
Muise et al. (2009) found that participants who spent
more time on Facebook were more jealous of their partners. This is probably
because they are finding out things about their partner—who they know and where
they've been—which, in the days before social networking, could have been kept
quiet.
So, don't let your partner see your Facebook profile.
Unless you want them to be jealous. In which case, carry on.
A5.
Guard your privacy
Privacy is a big, controversial topic on Facebook because
many people's social networking profiles do say too much.
Nosko et al. (2010) found that young, single people were
particularly likely to disclose sensitive information about themselves. It's
the online disinhibition effect writ large. But, according to Boyd (2010), more
young people are using the privacy settings than a year ago, so the message is
getting through.
You've heard it before and you'll hear it again: watch
what you say about yourself online, you never know who's taking notes.
A6.
Display your real self
Remarkably, you can often trust Facebook profiles; Back
et al., (2010) found that Facebook profiles generally reflected their owner's
actual rather than idealised selves.
Facebook users may not personally know all their Facebook
friends but they probably do like the movies, books and bands they claim to
like.
A7.
Use Facebook to get a job
Because we move huge distances nowadays, away from home
towns and old friends, it's easy to lose contact with people who might be able
to give us a leg up in life. Facebook to the rescue...
Ellison et al. (2008) found that Facebook users had
higher levels of 'social capital'. In other words: people are using their
Facebook contacts to get jobs or other opportunities.
See, Facebookers aren't just surfing for photos of people
they know and people they'd like to know, they're building social capital.
At least, that's the excuse I'll be using from now on.
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