6 Types of Social Sharers

Friday, 27 December 2013 0 comments

6 Types of Social Sharers

Reasons that why different people share different kind things in social networks and what kind of people these are.

Psychology Of Sharing: How we Share

Here is a fun way to look at the 6 different types of people who share content on social media to give you a better idea of their emotional motivations for sharing.

1. Hipsters
These sharers are creative, young and popular but less likely than other sharers to use email for sharing content.

2. Careerist
These sharers are savvy business networkers and are more likely to share content on LinkedIn.

3. The Altruist
These sharers are helpful, reliable, thoughtful, connected and only use email to share.

4. Selectives
These sharers are resourceful, careful and thoughtful. They share informative content via social networks as well as by email.

5. Boomerangs
These sharers will share content and information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook.

6. Connectors
These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their offline social lives.

We all share content for different reasons

94% – Value & Entertainment (Tweet this stat!)
84% – Promote Causes (Tweet this stat!)
78% – Nourish Relationships (Tweet this stat!)
69% – Self-fulfillment (Tweet this stat!)
68% – Define Identity (Tweet this stat!)

Some Interesting Facts

1) 25% of Facebook users don’t bother with privacy settings

2) Two new members join LinkedIn every second

3) YouTube reaches more US adults aged 18-34 than any cable network

4) 90% of content is generated by 2% of Twitter users

5) There are now over 150 million Instagram users

6) 50% of Pinterest users have children and 80% of users are women

7) 23% of users check Facebook 5 or more times per day

8) 189 million of Facebook’s users are ‘mobile only’

9) 32% of Fortune 500 CEOs have at least one profile on a social network.

10) 68% have no social presence whatsoever.

11) 16% of CEOs used social media for customer communication in 2012, that is expected to increase to 57% by 2017

12) 140 Fortune 500 CEOs are on LinkedIn

13) 90% of executives check their inboxes regularly (email is king for CEOs)

14) 1 million websites are integrated with Facebook

15) 67% of Twitter users are far more likely to buy from the brands they follow on Twitter

16) 85% of people feel more connected to a business when following them

17) 82% of buyers say they trust a company more when its CEO is active in social media

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