Our Brain on Politics
The Psychology behind the politics
Here the below article gives the clear explanation of how
our brain works on politics. How the people thinks about the politics.
Mostly 9 out of 10 election campaigns fail. Someone else
will be Mayor, Governor, Senator, Representative or President. Someone else
will be part of their staff. There weren't enough votes and now there's nothing
to do.
Everything
was useless: the candidate's virtues, the good ideas of the
party, the work of the activists, the money and time invested...
The night of the defeat destroys plans, projects and hopes.
It’s the hardest and most bitter time in politics.
It’s when the questions hurt:
Why did they vote for the other candidate?
Why couldn’t we make the most of our opportunities?
Which were our mistakes?
Why our political communication couldn’t convince people?
Why many people didn’t vote for our candidate even when they
actually liked him?
Why didn’t we see that we were losing votes?
And is exactly at that hard time when a truth, solid as a
rock, appears: most election campaigns don’t understand how the voter’s brain
works. Most election campaigns don't understand the political psychology of the
voter.
Strategies, tactics, electoral advertising, political
marketing, political communication and the whole election campaign would be
different if we knew how it is that people decide who to vote for.
Political
psychology, political marketing and election campaigns
Defeats and victories happen in the same place. A
dark place for those who don't know it. A real labyrinth where almost everyone
gets lost: the brain, the voter's mind.
Everything goes through the voter's brain. The speeches, the advertising, the rallies,
the attacks, the defenses, the proposals, the projects, the jingles, the
logos... everything is processed in the brain.
That's why scientific knowledge of the human mind can be
used to plan a different election campaign. A more effective and precise
election campaign. A campaign where the political marketing strategy would be
in tune with the voter’s psychology.
Political
Psychology gives you the opportunity to learn the voter’s psychology
to apply it to your election campaign.
Political
psychology reveals the secrets of the voter’s brain
The
voter’s brain is like a dark labyrinth. If your election campaign
doesn’t put some signs and light there, then the voter will get lost and won’t
vote for you. How can we put some signs and light in that labyrinth? With a
persuasive political communication that hits the target. In the design of that
political communication is that political psychology can make it’s
contribution, can make a difference.
Psychology
has 2500 years of history and a vast capital of knowledge about human behavior. There
are tens of thousands of works published on political psychology. Millions of pages dedicated to political
psychology.
So why not discovering that world and making it work for
political marketing?
Where to start?
You are in Psychtronics.com. You know, where political
psychology lives. If you are a political leader, a member of a government, a
candidate for any position or if you see politics in your future, if you are a
political marketing consultant, or part of a campaign team, if you are in
political communication or political advertising, or if you just love
politics... then I invite you to discover this fascinating world.
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