Business card design is an art, but you don't have to dig
into the details of graphic design just to make a simple card. Over on
UPrinting, they've put together a few ways to use psychology to you advantage
when designing you business cards.
While your best bet is to sit back and learn the basics
of design, UPrinting's advice is straight-forward enough that anyone can take
something away from it. For instance, they're big fans of whitespace on
business cards for a simple reason:
Another element to
consider is more whitespace is generally associated with sophistication while
less whitespace is often associated with cheap design. This helps explain why
so many business cards take the simplistic approach and include the basic text,
a lot of whitespace, and maybe a few engaging graphical or design elements.
Whitespace is easy, but they even dig into your typeface
choice. If you're struggling to choose which font works best for you, they
suggest you go with your gut:
They all have a
completely different vibe, right? One trick for picking a font is to type out
certain characteristics you think the font might possess in that specific font.
Is it fun, energetic, tense, etc.?
Seeing the words
in the font they potentially correspond with will help you determine if it's a
good match. Also, consider if you can identify the opposite mood of the font.
If you can't, that probably means it's not very clear and you can pick a better
option.
The basics here are pretty simple, if you want to make
your business card stand out, then keep an eye on psychological cues. While
it's not an exact science, the idea that a thoughtful design makes your
business cards more interesting certainly isn't new. According to Uprinting,
it's not as hard as it seems. Once you're done with the design, you have a ton
of options to get them printed for cheap.
Image Source: http://www.sxc.hu/photo/627727
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