According to human Psychology People Choose
(And Vote For) The First One On The List
Here one the research
gives the example for the order effect.
It’s almost election
time here in the USA, and there are many hotly contested elections at local,
state, and national levels. Who will you vote for? According to the research,
you are likely to vote for the first person that appears on the ballot! And it is known as The order Effect.
Order effect at websites --Felfernig (2007) set up a research study to find out. Even though there were 10 attributes that the tents were compared on, participants focused only on two or three attributes. The researchers varied the order in which the tents appeared on the page: first, second, third, or fourth. It turns out that the most important attribute was not whether the tent was waterproof or if it had plenty of air ventilation. The most important attribute was the order in which the tents appeared on the page! Participants disregarded attributes and simply picked whichever tent was the first one to show. People picked the first tent 2.5 times more than any other. They chose the first tent 200 times; they chose the other three tents (combined) only 60 times. This is an example of the order effect.
Order effect at websites --Felfernig (2007) set up a research study to find out. Even though there were 10 attributes that the tents were compared on, participants focused only on two or three attributes. The researchers varied the order in which the tents appeared on the page: first, second, third, or fourth. It turns out that the most important attribute was not whether the tent was waterproof or if it had plenty of air ventilation. The most important attribute was the order in which the tents appeared on the page! Participants disregarded attributes and simply picked whichever tent was the first one to show. People picked the first tent 2.5 times more than any other. They chose the first tent 200 times; they chose the other three tents (combined) only 60 times. This is an example of the order effect.
We rationalize the choice – The participants explained their choice,
however, based on the logical decisions they thought they were making. For
example, they explained the choice of tent #1 by saying, “This tent is the most
waterproof.” They thought they were weighing all the
attributes of all the tents, but in reality they were
considering only a few attributes, and even those attributes didn’t matter. All
that mattered was an unconscious reaction to which tent showed up first.
The first name on the ballot – According to research by Marc Meredith and
Yuvall Salant, the same order effect influences who you vote for. In a wide
range of elections, and with order randomized for different elections, Meredith
and Salant found that in one out of every 10 elections, the first name on the
ballot will win just because it’s first. They also calculated that being in the
middle of the list lowers your chance of winning by 2.5 percentage points.
So which position candidate are you going to
vote for!
So
people use this experiment and try this on your friends then it will give the
results according to the order effect.
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